Joyce’s longtime relationship/partnership with DuPont began with the launch of Joyce Michel® line of leg wear in 1995 on the Home Shopping Network (HSN).
Her innovative collection of leg wear solved four major problems facing the women’s hosiery industry: the buying experience, drawer organization, an uncomfortable fit and a dreaded run!
‘Before’ & ‘After’ Hosiery Drawers
For the first time, legwear could be purchased by phone, packaging serve as a drawer organiser, Lycra 3-D technology provided a comfortable fit and tissue-wrapped leg wear could easily be carried in case of a run!
This successful venture made Joyce Michel the first American designer to have her products featured and sold on a home shopping channel.
– joyce michel